a child lying in bed

A teddy bear is one of the most cherished childhood memories. From the first months of a child's life, it comforts them and provides them with a sense of security, but not only that.

little girl with a teddy bear

Why does a child need a teddy bear?

A teddy bear is soft, fluffy, pleasant to the touch, and seemingly made for cuddling. Many babies receive one shortly after birth. Why does a child need a teddy bear? This toy begins to play an important role in their lives only later, when something psychologists call "separation anxiety" appears. A few-month-old baby is slowly realizing its separateness, that it and its mother are two different people. This realization is followed by a fear that its mother will suddenly disappear. The more attached it is to her, the greater its fear.

a girl playing with a teddy bear

The impact of cuddly toys on the development of babies and toddlers

During this period, the baby also begins to crawl and explore the world on their own. Mom isn't always with them, and when she's gone, a teddy bear takes its place. They can tug on their ear or paw, or drag them up the stairs, just like in the first scene from "Winnie the Pooh," where we meet Christopher Robin and his teddy bear of very little brain. This cuddly toy helps a child gently transition from a period of symbiotic relationship with their mother , during which they lack a sense of identity, to a stage where both self and others become important in their lives—first members of their immediate family, then friends. A teddy bear helps little ones feel more secure. Some build their sense of security on it for a long time. The teddy bear accompanies them day and night—during sleep and play, at home and at preschool. For older children, the toy helps them cope with difficult situations. Stuffed animals ride with young patients in ambulances and accompany them during their stays in hospital wards for children. Police officers and firefighters have them.

Their task in these difficult moments is to tame fear and soothe negative emotions in children , who thanks to them do not feel lonely (they have a friend they can always count on).

a boy with a teddy bear under an umbrella

Where did the teddy bear come from?

It might seem that teddy bears are as old as time itself, and that the image of a child with a teddy bear has existed forever. However, this toy is just over 100 years old. Who invented it? Various legends circulate. One says that the first company producing plush animals was founded in the German town of Giengen an der Brenz. Richard Steiff lived there and produced stuffed animals according to his aunt's designs. He exhibited them at the Leipzig Fair in 1903, where American merchants took an interest and immediately ordered several thousand pieces. According to other sources, in 1902, the President of the United States, Theodore (Theodore) Roosevelt, went hunting when a young bear was shot . He was so concerned about the bear's fate that he ordered its release. The bear recovered and regained his freedom, and the president became the subject of a comic strip published in the Evening Star newspaper. The story told of him encountering a frightened bear cub while hunting. An entrepreneur read the comic and came up with the idea of ​​producing teddy bears. He decided to name them after Roosevelt's nickname—Teddy. The president agreed, and the first "teddy bears" were released in 1906.

boy with a teddy bear

What should a teddy bear be like?

What should a teddy bear be like? Naturally, soft, pleasant to the touch, with round brown eyes—meaning it's made for loving and cuddling. Endo Bear fulfills all these qualities. The plush mascot has been a symbol of the popular clothing brand since its inception in 1991. This isn't just any teddy bear. It has its own clothing collection, which changes every season and reflects the current children's clothing collection. This way, children can dress their beloved cuddly toy as they would themselves. Endo Bear lives in an old wardrobe full of miniature furniture and household appliances. When he's not entertaining children and cooking up delicious treats for them in his kitchen, he works as the face of the Endo brand—talking about store promotions, offering well-wishes, such as for holidays or Children's Day, and announcing contests. That's exactly what happened this time: Endo Bear invites you to another major art contest with attractive prizes!

Endo the teddy bear isn't just any toy. It's our child's first friend – thanks to him, they learn to be caring and sensitive, but also find comfort in difficult times. The stuffed animal can take on the burden of difficult emotions, which are an integral part of every child's development. The soft, plush teddy bear can even accompany them throughout their entire lives – after all, it was the first confidant of their deepest childhood secrets. Children's Day is the perfect opportunity, when a little one is bombarded from all sides with an overabundance of stimuli, to simply give them... a friend.

When your little one gets a little older, encourage him or her to play educational games for children !

girl with teddy bears

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